The Rise and Rise of the Hack SEO Consultant – Part 2
So now that you know just how serious a job the SEO consultant has, do you consider yourself worthy of the title? Would you know what was wrong with a website after taking a look at it for an hour? If...
View ArticleSEO Olympian Style – Part One
In the aftermath of the Olympics, there has been a seismic shift in terms of what people are searching for when they attempt to locate certain products, services or places, via the internet. It seems...
View ArticleSEO Olympian Style – Part Two
Welcome back to part two of our Olympian Style SEO article, where we continue to discuss the benefits of being sagacious when it comes to leveraging the power of what’s going on around you. And so,...
View ArticleDon’t be Evil: What Difference Does a Penguin Make? Part One
The last 18 months have created quite a stir in the world of SEO. It’s all been rather up in the air since the first and last name in search engines, Google, decided to drop their Panda shaped bomb...
View ArticleDon’t be Evil: What Difference Does a Penguin Make? Part Two
In part one we discussed the impact of the Panda and Penguin algorithms, recently implemented by Google. We now further the discussion, taking a deeper look at how these algorithms will affect how SEO...
View ArticleWhy site navigation is key to successful SEO
It is often thought, mistakenly, that website navigation just happens. This should never be the case, otherwise why would so many wireframing software packages exist? If only for the purpose of good...
View ArticleWhy Internal Linking is Key to Successful SEO
Internal linking is a great way to resolve depth issues with your website, and therefore keep it SEO friendly. If your website is large then it can be tough to keep things shallow using just navigation...
View Article2013 – Time for Content to REALLY Become King
2012 provided an early apocalypse for a lot of SEO practitioners, and rather than coming in the form of a nuclear holocaust or a gigantic solar flare, it came in the form of two ostensibly benign...
View ArticleThe Impact of Social Media on Local SEO – Part 1
Any SEO practitioner worth their salt has the necessary nous to ensure that theirs or their client’s website comes up top (or thereabouts) when it comes to local search. A combination of longtail...
View ArticleThe Impact of Social Media on Local SEO – Part 2
In part 2 of our insight into the changing face of local SEO, we offer further information on how the search engines are deciding what sites have to do in order to make the best use of social media...
View ArticleGoogle now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been...
View ArticleStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate...
View ArticleIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the...
View ArticleAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide...
View ArticleThe Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that...
View ArticleCan Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your...
View ArticleIs Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single...
View ArticleHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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